Google has been crowned the most sought after employer among business students for the third year running, followed by the big four accounting firms. According to employer branding firm Universum's latest global survey of more than 160,000 business graduates, the search giant is the most attractive company to work since 2009. Teh top five best employers globally this year have remained the same as in 2010, with Google, KPMG, PricewaterhouseCoopers, Ernst & Young, adn Deloitte taking their usual spots. In 2011, other technology companies have also scaled up the "The World's Most Attractive Employers 2011" rankings while the popularity of household names, banks and financial institutions continued to slide down. Apple leaped from 18th place in 2010 to ninth in 2011, while Coca-Cola dropped from eighth to 12th spot with J.P Morgan taking its rank this year. Rounding out the top 10 were Microsoft at sixth, Procter & Gamble at seventh, and Goldman Sachs at 10th place.